the city has rejected an adver- tising campaign that reaches out to tenants. It says the ads insult landlords. Phil Brown, general manager of the city's shelter, housing and support division, says he had problems with the images in the three ads submitted by the Centre for Equality Rights in Accommodation (CERA) that were supposed to start running in bus shelters this week.
One ad asks, "Eviction notice?" below the image of an apartment mail slot with the message "Get out and stay out" attached to it.
Another ad asks, "Can't pay the rent?" and has the same image above it. A third asks, "Facing discrimination?" below an image that says, "No vacancy for immigrants and single moms."
"While we agreed with the messages, the visuals were a little over the top in terms of painting landlords in a stereotypical fashion and almost being insulting to landlords," Brown says.
Apparently, the city will accept essentially the same ads, but without the images. CERA, however, has declined to put its name or contact number on them.
"The so-called poster they designed was just a bunch of words on a piece of paper that I could have done on my word program," says CERA's Jennifer Ramsay. "I also mentioned that this was basically adding insult to injury after all the work that all those people put into this campaign over 10 months."
CERA says it will go ahead with the original poster campaign on its own. The city, meanwhile, says it has the Federation of Metro Tenants Associations as the contact organization on its posters.SCOTT ANDERSON