So I'm listening to a phone conference where Facebook announced that MS will be their exclusive 3rd party advertiser. Given the rush of Google to buy DoubleClick and MS acquiring aQuantive, there's massive movement in the online sales world. Big hairy business, in fact.
However why should you care if you're not involved with the nitty gritty of ad serving? (That would be about 99% of the population, by the way.) Frankly, I don't really know, and because every time someone asks an in-depth question we get the "Facebook and MS want to focus on announcing their partnership..." and "Certain details of the partnership we're not disclosing today" dodge. So no one else really does either.
But hey! I got some snippets from it:
- does not include web search
- 50 million(!) active(!!) users on FB
- over 400+ employees
- doubling users every 6 months(!!!)
- rich international growth
Apparently, talks for this deal have been going on for the last couple of weeks, but the companies have been working together for over a year with discussions at all levels of the company.
So, other than getting "highly relevant targeted ads to the facebook userbase," how do you feel this might change your FB usage? At all?
Okay, that's it. I got an issue to publish today. Will let you know if anyone but me and my Ad Ops peers give a flying fig about this.