The Toronto Port Authority announced this week that it’s calling itself PortsToronto effective immediately. The new name and branding “is intended to better communicate what PortsToronto is and does,” the TPA said in a press release. Apparently, there’s been some confusion about what the Authority does besides pumping the private interests of Porter Airlines and its plan to fly jets out of the Island airport. “Marketing tricks,” says NoJetsTO chair Norman Di Pasquale, whose group is spearheading opposition to the jets proposal. If the TPA really wanted to work with the community, Di Pasquale says it would pay for independent experts to study Porter’s scheme. Over to you, TPA.
