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so you think toronto’s public spaces are being swamped by corporate-friendly billboards, but you’re too afraid to risk getting caught for ad-busting? Well, there’s another way to reclaim space, and it’s far more civil: create your own billboard.That’s what three Annex residents did recently in their own front yard at 132 Brunswick. Created by Stephanie Tencer, Jessamyn Waldman and Daniel Rootman, the Billboard Project “seeks to redefine urban space and reappropriate billboards at a time when private interests are increasingly the most visible element in our city,” in the words of the artists.
The display looks more like a nondescript blackboard than a billboard for ads, but the threesome attracted the attention of casual passersby curious about the installation.
Said Cesar, a Brunswick resident, “It made me curious, though I wasn’t sure what it was at first.”
Tencer says the billboard structure, on display until August 21, is available to anyone for their own billboard displays in other locations.
