Philip Preville burbles on about convenience and the ways the big box store downtown will stop downtown cars from heading long distances uptown to get to the bargain spots. Wow, an eco-reason to love your downtown Wal-Mart?
Preville even tries playing working class hero when he complains that not everyone can afford those high end bakeries and gourmet food shops we're all encouraged to walk to in our neighbourhoods.
Fact is, foes of Wal-Mart love a bargain as much as the next person. We're just not prepared to send profits stateside or to sacrifice workers' rights in pursuit of the almighty dollar.
Our main problem is the big box store's obnoxious treatment of their workers and their union-busting efforts in the U.S. and here in Quebec.
Lately, I'm even more disgusted by Wal-Mart's current TV ad campaign, in particular the ad featuring a young girl complaining as her mom drives her to school that she's wearing all the wrong clothes. As her mother assures her that, no, "Everyone will not be wearing jeans and back packs," she pulls up to the school, where all the kids are not only wearing jeans and backpacks, they're wearing identical jeans and back packs. "Get what you need," is the ad's tag line, as if what we need is lockstep conformity.
On the one hand, you can be amazed that Wal-Mart would be so obvious in promoting the idea that kids should want to look like everybody else and reject any desire to develop their own sense of style or individuality.
On the other hand, you could see this ad as just another page in Wal-Mart's fascistic handbook.