There are plenty of aritsts and industry people among the concert-goers NxNE but few can say they're as involved as Bushra Mahmood, organizer of Rock The Coliseum.
The two-day music festival is going down at 300 City Centre Drive in Mississauga (across from Square One) on June 23 and 24 from 11 am to 11 pm.
"It's basically an attempt to bring back the Mississauga arts scene because we haven't had a real venue since forever," she says outside the Hideout, where Amy Honey, Jean Caffeine, Hojas Rojas, AA Sound System, and Blackloud played.
On her own festival's bill, on the first day, they've got The Creep Show, The Johnstones, Keepin' 6 release party, and Beautiful Nothing.
The next day's got Vulcan Dub Squad and Five Blank Pages among others at a venue Bushra feels highly invested in.
"It's a dome, and I built a stage in the middle -- it cost me like $35,000, all from sponsorship money. But it's going to beMississauga's largest music and arts festival.
"Although I am competing with Pride... but it's OK though."