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SXSW: Black Keys to Success

Activity at the daytime parties reached a fever pitch on Friday with the always popular Bloodshot event at the Yard Dog Gallery and the Village Voice Media party at La Zona Rosa being two of the bigger draws of the hundreds of unsanctioned afternoon showcases taking place in clubs, bars, restaurants, record and video stores, clothing boutiques, hotel suites, parking lots, residential backyards, and under tents in parks.

It was surprising to find such a huge crowd of people at La Zona Rosa to see The Cribs but it soon evident that the many folks had just come early to ensure getting into the venue to see Soundtrack Of Our Lives (who had rushed onto the stage in just over 10 minutes) to play their trippy psychedelic-ized songs to the backs of delegates heading for the exit. Surprising, yes, but not totally unexpected based on what I’ve been seeing over the last couple of days. It appears that the general level of interest in bands playing conventional guitar rock has rarely been lower.

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