Kid Cudi, best viewed without hype-goggles
Of all the hyped-up artists to grace the NXNE stages, some of the most online hype has been dedicated to Kid Cudi, a Brooklyn-by-way-of-Cleveland hipster rapper.
And, as blog-hype normally goes, Kid Cudi (pronounced cutt-ee) hasn't done a whole lot. No album, a few leaked tracks, a bunch of photo shoots and a barely necessary trailer for his forthcoming mixtape. So it's pretty incredible what a few key Nike- and Kanye-affiliated friendships and one notable Crookers remix will do.
The Kid plays The Drake Hotel late night Thursday.