Do you delete all tracks by your favourite indie band when their song shows up in a commercial? Give up on a local acting idol when she takes the money and runs to a role in a dumb rom-com? Or do you say, “Screw it, I’d grab the cash too if it were offered?” What spells “sellout” is changing as artists scramble to survive and even thrive. Choices that once meant betrayal are now about survival – or are we just making it easy to be greedy? Come inside the complex world of principles and payouts as we look at cash-or-crash choices that even we at NOW Magazine sometimes face.
Spelling out selling out
As standards shift, selling out gets more difficult to define
Naming names
The spectrum of local sellouts from best to worst
Sing and ka-ching
Musicians admit that money changes everything
Commercial viability
Actors get cash, exposure and can always say no
