Former city councillor John Adams has registered to run in the midtown enclave, adding more political fire power to a race already featuring former mayor John Sewell and popular incumbent Joe Mihevc.
Adams denies it, but according to some City Hall sources, his municipal run may be just a warm-up for a shot at the seat provincially next year.
Tory leader John Tory has certainly been working the phones trying to line up star candidates to run for the PCs in T.O.
Says Tory, "I can tell you that current and past city councillors have approached me to discuss the possibility of running."
Tory confirms that retiring Scarborough councillor David Soknacki is among them.
But the names of other councillors often mentioned by City Hall insiders as being eager to join Tory's ship, Doug Holyday and Rob Ford, don't exactly represent the urbane face Tory is trying to put on his party. Does he risk the wrath of voters or the party rank and file?
Word is, slash-and-burn Holyday has his eye on running provincially in Etobicoke Centre, though he's not prepared to admit it publicly - if he doesn't have to face a nomination battle.
Ford says he's met with Tory to discuss the possibility of running. Tory, though, is eager to point out that those discussions are not what he would call "formal."
It gets thicker for Tory, who currently represents the 905 Conservative stronghold of Dufferin-Peel-Wellington-Grey and is looking for a Toronto seat of his own to run in.
The intriguing thing here is that the leader's preferred pick is Don Valley West, which also happens to be the home turf of mayoral wannabe Jane Pitfield, whose stalled campaign against David Miller has most observers tapping her for a run provincially in, you guessed it, Don Valley West.
Pitfield, however, denies she's giving up on beating Miller and bolting for the Tories. "I don't enjoy party politics," she says.