Roll Up The Rim rap

Canadian rapper Atherton celebrates Tim Hortons' promotional giveaway with unsolicited music video

It’s Atherton’s favourite time of year: Tim Hortons’ Roll Up The Rim to Win contest is back.

The Ottawa-based hip-hop guy is so jazzed about Timmy’s hard-on-the-fingernails giveaway, he just dropped a sarcastically enthusiastic tribute to it with a video.

Unlike most other hip hop product placement, the unofficial “anthem” schools listeners to the corporate history of Roll Up The Rim to Win. Tim Hortons Inc. did not immediately reply to our request for comment.

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