It’s officially patio season, also known as the most wonderful time of the year. Make it even more memorable with #JamesonHour.
While being able to hang with friends outdoors at your favourite bar is reason enough to celebrate, this month Jameson Irish Whiskey is taking things to a new level at special spots around Toronto. Should you be fortunate enough to find yourself at Hemingway’s, Fox on John, Pennies, Pinkerton’s Snack Bar, or Sweaty Betty’s on a given night this month, you’ll find that the fun doesn’t stop with the traditional afternoon happy hours.
When the clock strikes 9 p.m. at the above five bars, #JamesonHour arrives, ushered in by special lighting that will turn their patios as green as the rolling hills of Ireland.
For the next hour, as the sun goes down and the outdoor party revs up, each location will offer a special #JamesonHour menu.
Highlights of the carefully curated cocktail offerings include the perfect-for-summer-sipping Jameson Irish Lemonade, made with Ireland’s world-famous whiskey, lemonade, ginger beer, bitters, and garnished with fresh mint and lemon. Jameson knows that a perfect drink calls for a perfect Instagram post. #JamesonHour cocktails will be served in special Insta-ready glasses. Adding to the photo-worthy vibe between 9 and 10 p.m. at the participating bars will be digital displays and life-sized Jameson-themed projections.
One of the main goals of #JamesonHour is to celebrate spending time with those we’ve often been unable to hang with in person over the past two years. And, just as importantly, in a part of the campaign called Widen the Circle, to reach out to someone–or even a group of folks–you might have connected with post-pandemic.
What better way to spend a summer night than getting to know someone new over a Jameson cocktail on a patio? “Jameson has always been at the centre of people coming together to have a fun time,” says Jameson Irish Whiskey Brand Manager Anika Sharma. “That’s what summer is all about and we hope everyone will join us to celebrate #JamesonHour in a way that we have not been able to over the past two years, because like our smooth, triple-distilled whiskey, summer is meant to be shared.”
Beyond that, all you need is friends–new, or longtime ones–and a perfect patio. This summer, you’ve got five Toronto spots to choose from for #JamesonHour, which runs until July 27. See you when the sun goes down, and everything goes green.
To learn more about Jameson Irish Whiskey please visit jamesonirishwhiskey.com.