"The real draw of McMaster's MBA was the co-op program. Education can give you a lot of things but without the experience, it's not as valuable. The program allowed me to test a few niches and save time in deciding where I wanted to go in the future."
"School taught me the language of marketing, the terminology and theory. I learned about the elasticity of demand based on pricing, knowing your consumers, identifying your target segment and being aware of how they react, which all play a major role in what I do now."