Future Is the Future futureisthefuture.com
There’s no shortage of vintage clothing stores in Toronto, but new e-commerce site Future Is the Future offers up a pretty unique twist.
All the shop’s vintage and secondhand stock is unisex – styled and sold without any gender segregation.
Instead of typical “women’s” and “men’s” departments, Future Is the Future provides helpful descriptions, measurements and relative sizing. Garments are photographed on both male and female models.
The concept is quite genius, really. How many times have you admired a shirt or a pair of shoes only to wish they were for women, or vice versa? Why let the side of the store an item is displayed on dictate your personal style?
Future Is the Future goes beyond gender with the goal of helping shoppers discover their more authentic selves. It seems Torontonians are hungry for the concept: the business was made possible by a successful crowd-funding campaign.
Future Is the Future picks Discounted secondhand pieces from J. Crew, Madewell and Topman, including a J. Crew tuxedo jacket in great condition ($40). Also check out their vintage varsity team jackets and sweaters ($20-$35).
Look for Handmade accessories and jewellery from independent designers like local faves Just Sultan, Fitzy and Moonlight for Violet.
Check out Future Is the Future in person at the Fat Girl Food Squad and Killer Kurves plus-size pop-up shop on Saturday (November 22), noon to 5 pm, at Propeller Coffee Co. (50 Wade, 416-479-3771).
