Kim Kardashian’s shapewear brand SKIMS is now the official underwear partner of the NBA, WNBA and USA Basketball.
Kardashian posted about the big announcement on her Instagram Monday morning.
She co-founded SKIMS in 2019 alongside Emma Grede and Jens Grede as an inclusive shapewear and clothing brand for women.
SKIMS launched its inaugural men’s line of tanks, tees and underwear last Thursday to widespread praise, and the announcement of its partnership with the basketball leagues has already garnered considerable reaction.
“Say what you want, but this human is the definition of entrepreneurship,” one Instagram user commented.
“Haters need to take notes,” another person wrote.
Kardashian also founded a skin care line, SKKN BY KIM, in June 2022, and a private equity firm, SKKY Partners which launched in September 2022.
