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Music

Loving In The Name Of

Celebrating its fourth anniversary Friday (March 16) at the Great Hall (1087 Queen West), Loving In The Name Of isn’t your typical live music night. It’s something between indie rock all-star karaoke – this edition’s guest vocalists include Bry Webb, Sebastien Grainger, Daniela Gesundheit and others – and a classic-pop dance party. Still confused? Organizer/musician Jeremy Finkelstein explains.

So what the hell is Loving In The Name Of?

It’s a hybrid DJ night and cover band set. We have DJ Shit La Merde playing non-stop hits for the dance floor until the band, the Best, comes out and plays the best songs of all time.

What are some of your favourite memories from the last four years?

Sebastien Grainger doing [Springsteen’s] Born To Run, Andre Ethier singing [EMF’s] Unbelievable and last month’s cover of the entire B-side of Abbey Road by Matt and Chris Murphy and Choir!Choir!Choir!’s Daveed Goldman.

Why do you think the concept has so much appeal?

Look at your Facebook news feed. It’s common to see someone post a YouTube video of a classic 80s hit on their wall. Like, “Hey, buddies, remember this song we all loved to listen to?” We’re basically doing the same thing when we play our set. The difference between Facebook and us is that people have the opportunity to smile, hug, cheer or leave at our events.

benjaminb@nowtoronto.com

twitter.com/nowtorontomusic

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