Tinder might have invented swiping right, but younger users are looking for more substance, prompting the dating app to add more features.
Tinder has rolled out a brand new look alongside a slew of updated features designed to let people’s personalities shine.
The new features include profile prompts to help spark conversation, a profile quiz to discover compatibility potential, basic info tags to minimize guesswork, enhanced reporting to ensure a safer and more respectful experience, a redesign with User Interface updates, enhanced animations, a new “It’s a Match!” screen, and dark mode for improved discretion and late night interactions.
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The overhaul comes after Tinder’s Future of Dating Report found that 69 per cent of participating Gen Zers agreed that dating standards needed refreshing to fit a more modern and diverse society.
“We know the new generation of daters prioritizes value-based qualities,” Chief Product Officer at Tinder Mark Van Ryswyk said in a statement.
Data collected by Tinder also found that 78 per cent of users valued the quality of respect, and 61 per cent stated open-mindedness overlooks, which 56 per cent of respondents said was a priority.
Since Tinder first launched in 2012, the online dating landscape has shifted drastically and Tinder has gone from an app used to find a fleeting rendezvous to a resource that facilitates meaningful meet-ups.
“[Users] care about authentic connections formed through shared interests and common causes and have no time for the ‘game-playing’ of previous generations. They want to portray their true authentic selves and expect the same in return,” Van Ryswyk said.
