Zara has pulled its controversial ad campaign that caused a PR storm, and now people are calling to boycott the fashion retailer.
The since-deleted ad posted onto their Instagram has been removed because people claimed it resembled horrific images emerging from the Israel-Gaza war.
The campaign featured model Kristen McMenamy and Zara explained it presented unfinished sculptures in a sculptor’s studio and its purpose was to showcase craftmade garments in an artistic context.
The ad has also been removed off its website. This week, the company posted an apology post on their Instagram.
The retailer mentioned the concept of the campaign was made in July and photographed in September.
“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created,” the post said.
“Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone,” Zara added.
People have since been flooding the company’s comment section on its social media platforms.
A user on X said, “Join the global movement against Zara’s latest ad campaign, which is both offensive and inexcusable. Their portrayal of fashion amidst sculptures of debris and wrapped bodies is appalling, Unacceptable and grotesque!”
Another user said, “Zara took a few days to pen an apology and they went with gaslighting. Basically saying “we’re sorry you misunderstood.” You will feel what “some” customers are. We are many. We are boycotting.”
