Score one big fashion victory for the north!
The CFDA/Vogue Fashion Fund is one of the most prestigious design competitions in the entire world. Not only do winners receive a whopping $300,000 to invest in their labels and mentorship with industry pros, they get the serious industry cred and a PR boost that comes with being associated with the capital-V fashion bible.
This year’s competition saw three labels take the title, and one of them has a Toronto connection. Brother Vellies, known for their desert boot-inspired footwear, is designed by Toronto-native, NYC transplant Aurora James. In true Canadian spirit, she ensures her line is manufactured ethically by local artisans in South Africa.
James isn’t the first homegrown designer to be honoured by the CFDA/Vogue Fashion Fund. In 2014, Tanya Taylor’s eponymous label was a finalist, although Taylor missed out on the big prize.
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