A dairy-themed pop-up museum in Toronto is giving away free treats in exchange for some clout on social media.
Moo’seum by MilkUP Ontario opened up shop on June 9 and offers interactive installations, custom art pieces and delicious dairy treats.
In fact, visitors can get their treats for free with one catch.
MilkUp is asking its visitors to post a picture or video of the museum on TikTok or Instagram with the hashtag #MilkUPmooseum. Since the post-to-pay experience started last week, the campaign has gone viral online.
MIlkUP has collaborated with local city spots such as Breadhead for mozzarella pizza puffs and salted caramel cream puffs, Good Behaviour for milk and honey ice cream and iced cold brew by Happy Coffee and Wine. In addition, there are also cheese strings and of course, the classic combo of milk and cookies.
Artists featured in the gallery include Leia Bryans, Justin Yong, and Lex Erazzo among others.
To make the experience even sweeter, visitors can also take home dairy-inspired merchandise, such as tote bags and cow clips.
To enter the Moo’seum, all you need to do is follow MilkUP on TikTok or Instagram.
So, get your content creator hat on and get to posting.
A spokesperson from MilkUP says prior to your exit, a brand ambassador will verify your social media post to guarantee you have posted. Visitors must also use the hashtag #milkupmooseum and/or tag @milkUPontario.
You can visit the Moo’seum at 5 Brock Ave. until July 2.
The Moo’seum is open from 12 to 6 p.m. on Thursdays and Fridays and 11 a.m. to 5 p.m. on weekends.
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