What to know
- Toronto welcomed Airbnb guests from 156 countries during the 2026 FIFA World Cup, ranking second among the 16 host cities for the diversity of guest origins.
- A typical Airbnb host earned about $3,400 in Toronto and $4,500 in Vancouver during the tournament period.
- The 2026 World Cup was Airbnb’s biggest-ever hosting event, with millions of guests from 196 countries booking stays across the 16 host cities.
- About 19 per cent of guests who stayed in Toronto or Vancouver also booked another Airbnb in a different Canadian city, spreading World Cup tourism spending beyond the host cities.
Airbnb is revealing the impact that the 2026 World Cup had on Vancouver and Toronto, and the results in the Canadian host cities may surprise you.
From the beginning of June through mid-July, millions of football fans from around the world flocked to North America to take in the festivities during the FIFA World Cup 2026. According to new data from Airbnb, Toronto welcomed guests from 156 countries during the World Cup 2026, with visitors from England, Panama and Germany among the most represented. Toronto ranked second among all 16 World Cup host cities for the number of countries represented among Airbnb guests, behind only New York and New Jersey.
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The tournament also proved lucrative for Canadian hosts. Data from the tournament period shows that a typical Airbnb host in Toronto earned about $3,400 and $4,500 in Vancouver. The hosting platform shared that this year’s World Cup was its biggest-ever hosting event, with millions of guests from 196 countries booking stays across the 16 host cities in Canada, Mexico and the U.S.
The World Cup also brought new users to the platform. First-time Airbnb users accounted for 17 per cent of bookings in Toronto and 15 per cent in Vancouver, while around one in seven guests across the host cities was using Airbnb for the first time.
Vancouver also saw a 24 per cent increase in new active Airbnb listings compared with the same period a year earlier. More than 150,000 homes were newly listed across the 16 host cities between October 2025 and July 2026, according to the company.
Younger travellers were a major part of Toronto’s World Cup tourism boom. Gen Z accounted for almost 40 per cent of guests who booked World Cup stays, while families and groups made up more than 40 per cent of tournament-time bookings. Airbnb says the average booked price was under $340 per night across all 16 host cities, including taxes and fees.
And for some visitors, Toronto and Vancouver were just the beginning. Around 19 per cent of guests who completed an Airbnb booking in either Canadian host city also booked another stay in a different Canadian city during the tournament period, helping spread tourism spending beyond the official host cities.
