What to know
- Blue Jays fans have eaten a record one million Loonie Dogs this season, surpassing the previous record of 826,308.
- Schneiders is hosting a free hot dog celebration on Saturday, Aug. 29, from noon to 4:30 p.m. at 400 Front Street.
- The event will feature free Classic and Hot Honey Bacon Dogs, live DJs, games, the Loonie Dog Kings and limited-edition merch.
- A new mural celebrating the million-dog milestone will be unveiled by Toronto artist Paul Glyn-Williams.
Toronto Blue Jays fans ate one million Loonie Dogs this season, and tomorrow, the entire city can join in on the celebration with a free hot dog.
For the first time in franchise history, fans have consumed one million Schneiders Loonie Dogs during the 2026 season.
The milestone was reached earlier this week on Aug. 25 during the latest Loonie Dogs Night at Rogers Centre, where fans can grab hot dogs for $1 during Tuesday home games.
The previous season record was 826,308 Loonie Dogs, set in 2025. This year’s million-dog milestone is still climbing, with one more Loonie Dogs Night scheduled for Sept. 15.
To celebrate the achievement, Schneiders is taking the party outside the ballpark this weekend.
Free hot dogs for Torontonians for one day only
On Saturday, Aug. 29, fans can head to 400 Front Street from noon to 4:30 p.m. for a free hot dog party.
The event will feature free Classic and Hot Honey Bacon Dogs, along with live DJ sets from Toronto-based DJs Bobby Love and me, myself & i.
Fans can also meet the Loonie Dog Kings, play giant Plinko and have the opportunity to snag some limited-edition commemorative merch.
The celebration will also unveil a new “Make Hot Dog History” mural by Toronto-area multidisciplinary artist Paul Glyn-Williams.
Glyn-Williams has previously created large-scale murals celebrating some of Toronto’s biggest sports moments, including a 60-foot mural honouring José Bautista’s iconic bat flip and a 50-foot tribute to Vince Carter and the Toronto Raptors.
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Schneiders is also bringing back its popular Hot Dog Champs merchandise, first introduced following last year’s World Series run, with a new design celebrating the million-dog mark. The shirts will be available exclusively at Saturday’s event.
