This Pride, SKITTLES® invites Canadians to Celebrate the Rainbow with a high-energy, immersive experience in the heart of Toronto’s Pride festivities.
From June 26–28, SKITTLES® will transform Church Street into a colourful community hub where visitors can enjoy dynamic live entertainment, connect with the community, and help create meaningful impact. The activation will feature live drag performances from local icons Miss Moço and JayJay Kings, alongside sets from queer DJs who will keep the celebration going all weekend long. Guests can also enjoy complimentary SKITTLES® samples throughout the experience.
At the centre of the activation is an interactive rainbow wall designed to capture the community’s collective voice. Festival-goers are invited to share what Pride means to them on a custom lentil sticker and add it to the installation, creating a living mosaic that celebrates individuality, inclusion, and self-expression.
For every lentil sticker added to the rainbow wall, SKITTLES® will donate $2 to Rainbow Railroad, up to $15,000, helping support LGBTQI+ individuals facing persecution around the world.
Join SKITTLES® on Church Street to Celebrate the Rainbow and help turn collective celebration into lasting community impact.
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