Cadillac Fairview is proud to announce the launch of CF Play Makers, an immersive, winter play experience coming to select CF shopping centres nationwide, with a flagship activation launching at CF Toronto Eaton Centre on Thursday, February 5th. The campaign will transform the centre into a dynamic hub for winter sport, play, and community spirit, bringing the excitement of the 2026 Olympic Winter Games to the heart of downtown Toronto.Guests of all ages are invited to get in the game and participate in a variety of Olympic-inspired activities including:
In addition to CF Toronto Eaton Centre, CF Play Makers activations will take place across the Greater Toronto Area including CF Sherway Gardens and CF Fairview Mall, featuring hockey and Curling Canada-partnered curling experiences alongside Olympic Games screenings.
