Aveda Institute, 416-443-7847, 125 King East Rating: NNNNN
"The Institute Is Coming!" billboards and bus shelter ads announcing the arrival of Aveda's new salon school and beauty boutique have loomed over us for months. This week, shoppers and student stylists are getting their first peek at the destination devoted to the art of the perfect do.
Aveda creative consultant Ray Civello opened his first salon at Jarvis and Richmond 21 years ago, and he sees the institute's arrival in the St. Lawrence 'hood as the full-circle moment of his coiffing career. He's also proud that its bamboo floors, pressed sunflower-seed woodwork, and waiting benches milled from the building's reclaimed vintage beams incorporate the product line's eco-consciousness into the institute's construction.
Red lacquered chests are topped with tall grasses and a mix of home-hair-junkie and professional-friendly shampoos and conditioners. An army of salon chairs line up in front of full-length mirrors where haircut clients get student-snipped on the cheap.
Aveda Institute picks: Shampure shampoo, a customer and salon fave, $16; Civello-recommended Caribbean Therapy body cream to moisten skin and condition curly locks, $41; a basic education at the institute goes for $8,500.
Look for: Public workshops offering a sneak peek at the hairdressing arts; student cuts starting at $13.
Salon hours: Tuesday 10 am to 6 pm, Wednesday 11 am to 6 pm, Thursday and Friday 11 am to 8 pm, Saturday 9 am to 7 pm.