Fashion media’s future is in the blogosphere, and Toronto has a smart roster of Web writers who track trends, industry gossip and shopaholism in their online outlets. We dressed five of our fave dot-com style diarists in spacey-sporty items from spring collections to preview the season’s wardrobe futurama.
Anita Clarke iwantigot. geekigirl.com
ABOUT THE BLOG blogTO writer Clarke posts sale notices, links to style news and dissects trends on her personal blog celebrating the shop-till-you drop spirit.
Tommy Ton jakandjil.com
ABOUT THE BLOG Ton relaunches his style.com-esque site today (Thursday, February 1) by adding a blog to the lineup of designer profiles and beauty features. Watch for coverage from London and Paris fashion weeks when he travels to the couture capitals this month.
ABOUT THE BLOG TSFers Andic, Rachel Schwab and Tiff Ing collectively track T.O.'s skinny-jeaned trendsetters while plugging readers into style-savvy parties around town.
Adrian Corsin fashionverbatim.blogspot.com
ABOUT THE BLOG A salt-shaker rating system for celebs adds extra flavour to Corsin's fashion ad collages and what-do-I-wear dress-up suggestions.
WEARING Zoran Dobric cardigan (www.zorandobric.com).
Danielle Meder finalfashion.ca
ABOUT THE BLOG Ryerson fashion grad Meder started monthly blogger brunches at the Drake Hotel to unite the city's blogerati. Her own webspace traces her study of the quirks and anti-trends of Canadian style.
WEARING Common Cloth blue satin blouse and grey cotton skirt (www. commoncloth.com). Silver pumps from 69 Vintage (www.69vintage. com).