What a designer was about to send out on the runway used to be the industry's best kept secret but now newbies and established brands crave the opportunity to spill a little of next season's style in a catwalk preview.
The Beckerman sisters weren't dishing much though when I visited their Murray Hill apartment at the end of July. Toronto-born Caillianne, Samantha and Chloe were rushing to ready 107 samples to make the earlier deadline of the Las Vegas clothing trade shows which just wrapped up a whole two weeks before New York's market opens.
What they would say is they're expanding their t-shirt line for spring and playing with pastels in the main collection. We'll just have to make due with shopping their fall looks which, after years of a loyal boutique following (Beckerman first broke at Holt Renfrew in Toronto and is now carried at Yonge and Lawrence's Simple Chic), are being carried at Barneys and Nordstrom for the first time.
Look for a Shining-themed, "Cabin Fever" grouping of woodsy, one shoulder dresses (their photo print was snapped by Chloe in Sunnybrook Park during a trip home), colourful pieces covered in floppy ruffles and lots of woodsman plaids and gingham checks.
Their fall campaign was shot at an Adirondacks cottage and in playful Beckerman style, one of their interns wears a plush, brown bear costume while peering through the cabin's windows in some of the catalogue's quirkier shots.