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Here comes the summer sun and the rush of self-tanners onto cosmetic counters and drugstore shelves. While you might be quick to grab the deepest bronzing shade and massage up an instant post-vacay glow, the trick to a convincing faux tan is its gradual build-up. Clinique’s Self-Sun is a slow and steady bronzer that may deny you instant après-sun gratification but will deliver a deeper, more convincing tone by day four. $23.50, The Bay, 176 Yonge, 416-861-9111, and others, www.clinique.com.