Canadian small business owners want to see their dreams come true, whether that’s building a company from the ground up or connecting with customers and communities.
But oftentimes, realizing the dream means navigating the everyday realities of running a small business. Having the right support can help manage those demands and make space to focus on ambitions.
Recent Mastercard research, which surveyed more than 6,000 small and medium-sized enterprises across 18 countries, offers insight into how small business owners are approaching this balance. In Canada seventy-seven per cent of Canadian small businesses name steady revenue growth as a top goal, while 72 per cent prioritize stability and predictability over fast growth and risk-taking.
Together, these findings suggest that Canadian entrepreneurs are not becoming less ambitious. Instead, many are becoming more deliberate about how they define success.
Pursuing these goals also involves managing day-to-day transactions and cybersecurity risks. Mastercard’s payment solutions can support small business owners with those transactions, while Mastercard’s My Cyber Risk helps eligible small-business cardholders monitor, prioritize, and suggest remediation of detected cyber risks across a small businesses digital environment.
Small business owners can also access opportunities to build knowledge and connections. The Mastercard Small Business Community is a free network through which Canadian small business owners can tap into information, research, events and other resources designed to help entrepreneurs learn, grow and connect. For Canadian women entrepreneurs, the Mastercard Small Business Fund offers a $10,000 grant for selected recipients along with mentorship and additional resources.
As Canadian entrepreneurs redefine success, having the right tools and support can help them navigate today’s demands while pursuing what comes next.
To learn more about support for your small business dreams, check out Mastercard’s dedicated page for small and medium enterprises.
