Paul Petro Multiples + Small Works 962 Queen West, 416-979-7874, www.paulpetro.com
Ginch Gonch has gotten its fashion-biz act together quickly for an underwear brand with so much sex on its brain. The Vancouver-based outfit distributes its knickers to 20 countries around the world and promos itself through saucy beefcake photo shoots and contests like the World's Biggest Wedgie competition. There's barely a swatch of tighty-whitey cotton in the collection of men's and women's briefs, boxers and tanks. Bold cowpoke prints, fashiony argyles and super-hero patterns pack raunchy retro style. $27, Priape , 465 Church, 2nd floor, 416-586-9914, www.ginchgonch.com.