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L’Oreal makeup mastermind Eddie Maleterre will be creating hyper-glam, starlet-inspired looks for Toronto Fashion Week’s parade of runway shows. Moody eyes, voluminous Hollywood hair and a show-stopping pout painted on with L’Oreal’s new Colour Juice Stick guarantee red-carpet readiness. Pick up the bold, creamy glosses in Plum Crazy and Chai Love You shades to add cosmetic cred to your own screen-siren dreams. $10.50, the Bay , 176 Yonge, 416-861-9111, and others, www.lorealparis.ca.