PLAYDEAD 508 Bathurst, 416-921-6662, www.playdeadcult.com Rating: NNNNN
On the Monday before Playdead's Toronto Fashion Week premiere on Saturday, October 21, company founders Bean and Stu Andrenelli and t heir gaggle of sewers were stitching up a storm in the workroom behind the line's Bathurst and College headquarters. It's not the moody scene you'd expect from a clothing brand with a gothic rep, but Bean says Playdead's style MO is all about seeing humour in the darkness.
Case-in-point is a wall full of glass panels painted with colourful characters resembling ghoulish octopuses that the team calls "jizzlobbers." Hang one on your door and ward off evil spirits that may come a-knockin'. Playdead has a series of cutesy-creepy icons (a sneaky mouse named Evil Mickey; a winged skeleton called Death Fairy) that pop up on kilt appliqués and tunic-length screened Ts.
The spring collection that debuted at their Queen and Dufferin warehouse had a post-apocalyptic look and featured mechanic uniforms reworked into bolero vests and miniskirts. Playdead picks: Itsy-bitsy superhero kilts use tartans and tweeds, $60; cotton T-shirts featuring the Devil Fairy taking flight are available in men's and women's cuts, $45; the Playdead seal is made into a belt buckle, $30.
Look for: A kids' collection of jailbird-striped jumpers to outfit junior.
Hours: Monday to Saturday noon to 7 pm, Sunday noon to 6 pm.