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Pure and Simple (www.pureandsimple.ca) is adding to its uptown (2375 Yonge, 416-481-2081) and Yorkville (27 Bellair, 416-924-6555) spa addresses with the opening of a new King West location (725 King West, 416-366-8558). Stop in today (Thursday, August 16) after 4 pm for the official launch party that includes demos, seminars and specials on natural bath, body and beauty essentials from the in-house men’s and women’s skincare line.