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Next Top Model wannabes should quit rehearsing their runway walks and start training for Olympic gold if they want to land an ad spot on this side of the 49th parallel. Roots loves making poster boys and girls out of our medal-winning athletes, and its newest face is champion kayaker Adam Van Koeverden, who’s promoting Roots Spirit Man cologne. The eau de toilette skips sporty musk in favour of strong, outdoorsy mandarin, cardamom and lavender notes. $40/50 ml, Roots, 100 Bloor West, 416-323-3289, and others, www.roots.com.