Rating: NNNNN
Smashbox Cosmetics is another treat being dished out in the TIFF Tastemakers Lounge, but in this case the PR machine is preaching to a cosmetics-savvy choir. Company founders Dean and Davis Factor are the grandsons of 20s movie makeup master Max Factor, and the company has long been a star favourite in La-La Land. Apply Photo Finish foundation primer and High Definition foundation whether you’re posing for Vanity Fair or vamping on Facebook. Both $44, Sephora, Eaton Centre, 220 Yonge, 416-595-7227, and others.
