Brace your magazine racks, here come all of our favourite fashion magazines' September issues.
Hefty Vogues, Ws and Bazaars printed with cover lines trumpeting their hundreds upon hundreds of pages (and that's just the thick volume of perfume and handbag ads that stump readers into thinking they must have skipped over the table of contents before realizing, no, it arrives on page 300) are every fashion consumer's annual must read.
Editors pull out all the stops to make fall's first issues hop into readers' hands. In Canadian fashion magazine land, that means supermodel and A-list actress covers. Daria headlines Fashion, Coco grins on the cover of Elle Canada and FLARE goes Hollywood with Julianne Moore.
The faces behind Canada's fashion industry and where they shack up are generating magazine buzz this month too. Canadian House & Home's September edition is fashion-themed and may do more for Toronto's clothing trade than a year of coverage anywhere else.
Before you think I'm shooting myself and my fashion media colleagues in the foot, let me explain. There's obvious value in the way fashion publications, TV shows and the sea of style bloggers report on trends and behind-the-clothing rack tales but sometimes a designer's sense of lifestyle gets lost.
Communicating lifestyle is where fashion's big businesses are at. It can create an immediate connection between style buyers and sellers. Show a shopper a Pink Tartan dress and she might respond to its clean-lined preppiness. Show her the limestone mansion designer Kimberly Newport-Mimran calls home and how can she turn down a piece of that PT-brand chic?
These are just some of the revelations in the House & Home spread, proving that a collection's hemlines and historic reference points are fine fodder for fashion nerds but a peek inside a designer's home is everyone's ultimate pay off.