Capturing an inch of press attention in the middle of the Toronto International Film Festival is a huge feat, so kudos to The Style Box’s Gail McInnes and Amanda Brugel for dominating entertainment news shows, newspaper style sections and fashion blogs leading up to this year’s TIFF.
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Their designer showroom and celebrity dressing agency promoting made-in-Canada designs generated so much buzz that they’ve added more Canadian labels, including Evan Biddell, Carlie Wong and Brandon R. Dwyer, to their mix of red-carpet-ready items.
“Celebrities and fashion tend to attract a lot of attention,” says McInnes. “We’re bringing together the entertainment and fashion industries to support each other.” Last Tuesday (October 13), they hosted a red-carpet preview for Gemini Award nominees, and the duo will be scouting menswear labels at next week’s shows. thestylebox.ca.
