the ontario clean air alliance is
asking Advertising Standards Canada to order Ontario Power Generation (OPG) to print a retraction to what it says are misleading ads about the power provider's eco record.
The eco group says OPG misstated the facts when it claimed in its ads that "our fossil stations are providing Ontario with just as much electricity as 16 years ago, while producing 60-per-cent-lower air emissions."
Mary Lousie Calantonio, communications coordinator for the alliance, says the claim "is simply not true." OPG, she says, has reduced its air emissions by a mere 9 per cent, while increasing its coal-fired electricity production by 100 per cent since 83.
OPG spokesperson Ted Greutzner says the ads are not misleading in that they focus on acid gas emissions, not the greenhouse emissions the OCAA is citing in its complaint.
It's unlikely, however, that the alliance's complaint will be heard by Advertising Standards Canada. OCAA doesn't have the $8,560 it will cost to pursue the matter.