advertising standards canada (ASC) is supposed to be keeping advertisers honest. But now it's thrown a wrench into car foe Wayne Scott's crusade against General Motors.
As reported in NOW last week, Scott, a bike courier with the Hoof and Cycle Courier Coalition and self-described "automobile dependence reduction officer," has filed a number of complaints with ASC over GM ads that he says promote unsafe driving.
ASC apparently doesn't appreciate Scott's propensity for publicity. Last week, ASC director of public affairs Janet Feasby sent a letter threatening to stop processing Scott's complaints against the automaker unless he signs a confidentiality agreement promising to keep his mouth shut.
Feasby says in her letter that Scott's public airing of his complaints is "seriously" compromising both the Canadian Code of Advertising Standards and "ASC's ability to report objectively on the outcome of complaints."
It's not clear exactly how Scott's going public is compromising ASC's work. And Feasby is a little vague on the subject when reached Monday, except to say that complaints to ASC are supposed to be confidential.
Scott says he's just trying to alert the public to the fact that "there's nothing more dangerous or environmentally destructive than cars."