Billboard companies are refusing to carry PETA ad.
Where would the ongoing hysteria over listeria be without People for the Ethical Treatment of Animals (PETA) baring its claws to take a swipe at the meat industry - and indulging its appetite for controversial advertising campaigns?
The group unveiled plans last week to plaster the city with Eat Meat And Die! billboards to "shock people into permanently chucking their ham and salami and filling their refrigerators with healthy and humane vegetarian fare."
The ad's making billboard companies queasy.
So far, none of the six PETA approached - PETA's not saying which since they still hope to strike a deal - has been willing to bite.
The GoVeg message, it seems, is proving too difficult to swallow in the middle of a bad-meat outbreak that has claimed 12 lives and led to the recall of 575,000 kilograms of meat.
Says PETA president Ingrid E. Newkirk, "Listeria is but one symptom of an incredibly cruel and literally sickening industry."