When news first broke that an IKEA labelled storefront popped up on King St. East, I don't remember what was going through my head. That's because I didn't think much of it. [rssbreak]
But evidently others did, and I definitely remember what I thought about that (since I'm writing it down here).
I opened up my newspaper this morning to see the exciting headline IKEA to open non-store on King St. E, and wondered what date it would be open to non-shoppers. Then I noted an IKEA media rep said she "[doesn't] want people to think it's a store" in the Globe and Mail, so I cancelled all plans to wait outside the non-store till it opened. Then I saw this phantom IKEA had gold signage, and pretty much completely flipped out. Gold? Signage? This is going to be huge.
Of course there's only so many ways to be sarcastic about the opening of an IKEA showroom, so I'll stop there. The point I'd like to make, though, is this: Why is IKEA opening a showroom in the furniture district such a big deal?