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This is why you’re fat: KFC’s Double Down

The Internet is a marketplace of ideas, sure. But how many are actually any good?

Of course the goodness of any idea – online or otherwise – is largely subjective.
But then comes along something like KFC’s new Internet-inspired sandwich the Double Down, which can only inspire a series of OMGs, WTFs, SMHs and other online-only acronyms. (If anyone ever eats one of these things, perhaps even an FML is an order.)
The Double Down is like a normal sandwich, but instead of bread uses two pieces of chicken as the bun. It’s an only slightly less disgusting interpretation of the McGangBang, which is a McDonald’s McChicken sandwich shoved in between the patties of a Double Cheeseburger.
The McGangBang achieved meme status via the site This Is Why You’re Fat, and is known by name in select McDonald’s restaurants (though will probably forever remain an off-menu item).

KFC hasn’t admitted its new Frankensandwich comes from TIWYF, but it hasn’t denied it either.

The Double Down, which comes out April 12 in the US, is just the latest in a long line of bad ideas taken from Internet phenomena. Here’s an incomplete list of some others:

Crazy Frog: that stupid cartoon frog that reprised the Harold Faltermeyer classic Axel F? He came from the Internet and had a perplexing, annoying and thankfully short-lived music career.

Snakes On A Plane: this film was born out of Internet humour, which is funny on the Internet, but not for $12 or whatever it costs to go see a movie.

Look At This Fucking Hipster, the book: like SOAP, this stupid idea should’ve stayed on the tumblr blog it came from. It already feels like the blog was funny five years ago.

Doritos Spice 2.0: the blank Doritos bags in convenience stores have some connection to YouTube-like contest it’s running. Now the new flavour will be called Spice 2.0. Doritos probably thinks it’s “harnessing the power of the Internet” or some other nonsense, but this is such a bad idea it’s depressing. Might as well call it CyberSpice or something.[rssbreak]

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