What to know
- Zellers announced plans on Jan. 22 to expand its new “Zellers 3.0” standalone stores nationwide after strong customer response to its Edmonton Londonderry Mall location.
- The first store, which opened in October 2025, has seen sustained customer traffic, positive feedback and sales exceeding internal expectations, according to the company.
- The refreshed Zellers concept blends affordable, diverse products with nostalgic elements, with plans to open stores in major Canadian markets, though specific cities have not yet been named.
Zellers may be making a nation-wide comeback very soon.
The iconic Canadian department store announced its plans for a nation-wide expansion on Jan. 22, following a successful unveiling of its first new standalone store in Edmonton’s Londonderry Mall.
Doors opened in October and the company said excited waves of customers have been shopping at the store ever since.
Now, Zellers is hoping to expand their “Zellers 3.0” model across the country.
The new version of the store aims to promote affordable and diverse products in an approachable atmosphere, while maintaining their nostalgic characteristics that Canadians have a connection with.
“Launching our first store exceeded our expectations in every way,” Zellers Chief Operating Officer Joey Benitah said in a release. “The excitement we saw on opening day has continued well beyond the launch, with consistent customer traffic, overwhelmingly positive feedback, and sales performance that continues to surpass our internal targets…”
In the recently opened Edmonton store, shoppers were able to browse through men’s, women’s, kids’ and baby apparel, footwear, accessories, home essentials and seasonal sections.
For their expansion, the company is hoping to place stores in every major Canadian market.
“Our goal is to bring Zellers back to communities across the country,” Benitah said.
He didn’t specify what cities Zellers is aiming for but said he would be sharing more details in the months to come.
