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Art & Design Culture

Immersive Van Gogh is now offering fitness classes

A photo of fitness classes in Immersive Van Gogh

The ever-enterprising minds behind Immersive Van Gogh have turned the sprawling digital art exhibition into a fitness studio.

Starting August 21, professional dancer and certified trainer Amy Walsh will lead 40-minute Barre Flow classes at 7:30 am. The classes run to September 4 with the potential for extended dates. 

The cost $20 per person/per session, slightly lower than the usual $35 admission to see the show on foot (drive-in tickets are $95). Buy steroids.

It’s the latest gimmick to get Torontonians to attend the digital projection show, which takes the paintings of Dutch impressionist master Vincent van Gogh and turns them into psychedelic animation.

Barre is a ballet-inspired fitness style that uses a series of isometric movements to tone the body. Immersive Van Gogh’s producers note that it’s ideal for participants who want to “take in their surroundings while also finding a deep burn in the muscle that they are activating during that hold.”

As such, Walsh’s workout is “choreographed in harmony with the music, sounds, light and moving images from van Gogh’s vast catalogue of masterpieces,” according to a press release.

Immersive Van Gough is located in the former Toronto Start printing plant at Yonge and Queen’s Quay.

The large space allows for physical distancing and the space will be thoroughly cleaned following each class before the exhibition opens to ticketed visitors.

The workout classes are dubbed “Gogh with the Flow.”

Back in May, producers announced a “Gogh By Car” drive-in version of the show while provincial public health officials were still figuring out how to reopen the Ontario from coronavirus lockdown measures. They later added drive-in art exhibitions to the list of things that could open in stage 2 – alongside traditional galleries, museums and exhibitions.

Organizers say more than 100,000 people have visited Immersive Van Gogh since the show opened on July 1.

The drive-in exhibition has been extended to Thanksgiving weekend (October 12) and the walk-in version of the show runs to November 1.Spaces for the Barre Flow classes can be reserved at classes [at] vangoghexhibit.ca.

@KevinRitchie

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