What to know
- Toronto-based apparel brand Peace Collective released its third FIFA World Cup merch collection ahead of the tournament.
- The drop includes Canada-themed windbreakers, rugby shirts, crewnecks and T-shirts, alongside apparel supporting other national teams.
- Peace Collective says a portion of proceeds supports mental health research and refugee aid initiatives.
The 2026 FIFA World Cup is only a few weeks away—be Canada Proud by donning Toronto’s own Peace Collective FIFA merch this summer.
Peace Collective dropped its third FIFA collection in support of Canada.
The Toronto-based brand is known for its quality apparel, which also supports mental health research and refugee aid.
Now, its third drop features a nylon windbreaker, an oversized rugby, a crewneck and a t-shirt.
All tops feature the words Canada and FIFA to show all fans’ support.
But there are also a variety of shirts and crewnecks in support of other teams, and some generally expressing love for soccer.
Ahead of the release, Canadians already had thoughts.
“That Canada jacket goes harddddd,” one commented on Instagram.
“HERE WE GOOOO,” another excitedly wrote.
“I think….” I think I need it all,” another added.
Most of the comments focused on the Canada-themed release.
“Killed it as per usual,” another user agreed.
“Soooo fire,” another commented.
Where to buy the merch
The collection’s limited-edition merch dropped online at 11 a.m. on May 15 and is available through Peace Collective’s website and select retail locations while supplies last.
Pricing ranges between $59 for T-shirts up to $239 for windbreakers. More on their website.
Canada’s sports merch moment
The growing excitement around FIFA merch also mirrors the recent popularity of Team Canada apparel during the Paris Olympics, where social media users across the country shared outfits, jerseys and limited-edition collections online.
In Toronto especially, major sporting events have increasingly become fashion moments as fans look for ways to publicly show support for Canadian athletes and teams.
