To many drinkers the term "non-alcoholic beer" is an oxymoron. Most of it is, frankly, undrinkable. A surprising exception is Beck's, a de-alcoholized beer that nearly resembles the real thing. Instead of removing the alcohol after the normal brewing process, Beck's just omits the yeast so the beer never ferments. That leaves some sweetness, and there's also a bit of hoppy bitterness that's usually missing from non-alcoholic brews.
MADD Virgin Blanc, Virgin Rouge
It's no surprise that Mothers Against Drunk Driving ups its promotional efforts as the holidays loom. Last February, however, the organization came up with a new strategy that accidentally tapped into a multi-million-dollar industry: non-alcoholic wine. In collaboration with Cundari, MADD created a line of sleek, low-calorie alternatives. These aren't just grape juice; they actually taste like wine. And 10 per cent of all sales goes to MADD. Win-win.