Girl Friday 776 College, 416-531-1036; 740 Queen West, 416-364-2511; www.girlfriday.com.
Since opening in 2002, Girl Friday has not only staked its claim as it-girl shopping central on College, but has even ventured downtown, with an equally cute sister location on Queen West. Each shop carries different lines, so you'll have to hit both for a full rack ravage. Rebecca Nixon , a former buyer/designer for Le Chateau, has selected or designed merchandise for both shops that's not mass-market trendy but trendy in exactly the right way. Nixon's house label, Girl Friday, revolves around strong day-into-night pieces, ideal for the College nabe's many career-minded party girls. The realistic price point doesn't hurt either. Nixon's picks : Matt & Nat vegan handbags starting at $40; black dress, $120, and skirt, $130, both by house label Girl Friday; Jeanne Lottie handbags starting at $60; Nougat sweater, $155.
Look for : Skin care by Cake Beauty, Barbie's Basement Jewellery, Roos athletic shoes, plus a solid stock of locally designed pieces.
Hours : College: Monday to Saturday, noon to 7 pm, Sunday noon to 5 pm; Queen West: Monday to Saturday 11 am to 7 pm, Sunday 11 am to 5 pm.