Pir Cosmetics 77 Front East, 416-703-2480; 25 Bellair, 416-513-1603 Rating: NNNNN
If the makeup aisle at the drugstore makes your heart skip a beat, better get out the pacemaker. Pir Cosmetics has been known to generate some killer heart-soaring reactions. The 3,000-square-foot spa and retail space is packed full of the best girly gear (makeup, brushes, cosmetics bags, perfume) from the world's most exclusive brands. Successfully launched in Yorkville by makeup artist Franchie Pir in 1999, the prestige-brand beauty boutique has grown to include two sister locations on Front East and New York's Prince Street. With fancy shaving gear, European eucalyptus toothpaste and all the home scents in between, Pir Cosmetics hawks more than makeup - it's selling a lifestyle. If you read about some starlet gushing about her must-have imported eye cream, there's a good chance you'll find it at Pir.
Pir's Picks : La Cové shampoo, $75; Hakansson skin care, starting at $25; L'Artisan Parfumeur fragrances, starting at $99.50.
Look for : Franchie's perfect brow-shaping services; Kevyn Aucoin or Sue Devitt cosmetics, Etro bath and body line, Histoires de Parfum candles and B. Kamins skin care.
Hour s: Monday to Wednesday 11 am to 6 pm, Thursday to Friday 11 am to 6:30 pm, Saturday 11 am to 6 pm and Sunday 1 pm to 5 pm.