For seven years a group called Improv Everywhere has been pulling public stunts in New York City. Now they bring their hijinx to Toronto.
On Sunday they went international - running their first Toronto event. The MP3 Experiment had people downloading instructions to iPods or, um, Zunes. Participants were told to wear red, blue, green or yellow and to bring umbrellas and balloons.
So for 45 minutes people listened to this track.
And what did they get? They got a creepy voice ordering them to hug people, jump around, hum, and then die a dramatic battlefield death in an "epic battle."
Doubtless, it's fun for automatons who like shitty electronic beats and day camp playtime, but the experiment didn't really have a point or create a memorable image. Well, it did disrupt a soccer game.
Besides not being particularly clever, it also appeared to lack the energy of the Newmindspace fun Toronto is used to. Maybe if Yahoo sponsors another visit they can try something exciting like the Frozen Grand Central?