Advertisement

News

American Gapparel

“Oh, American Apparel has jeans,” I thought to myself glancing at another typical ad from the ubiquitous hipster brand.

gapad_lrg.jpg

Then I realized American Apparel was actually the GAP. That is, when it comes to hopping on board the ubiquitous amateur porn-style ads we see everyday and probably don’t even notice anymore (or notice, get enraged, write angry letters to AA and those running the adverts, threaten boycotts and recede unsatisfied yet unfazed to our letter-writing dungeon).

Laird and Partners designed the ads as a throwback for their 1969 jeans label. And, apparently, to look exactly like the white-space-heavy Helvetica deal over at AA.

Like them or hate them, the AA ads are kind of worn out anyway. It’s the bad kind of worn out begging for a redesign. And GAP goes and adds the worn-in look themselves. It’s the advertising equivalent of pre-torn denim.

What does this mean? Are GAP’s ad people simply lazy or is this a calculated move meant to hip-up the retailer? Regardless of motivation it signals (for both the GAP and AA) the fusion of once cool looks with universally dull suburban mall-mom chic.[rssbreak]

Advertisement

Exclusive content and events straight to your inbox

Subscribe to our Newsletter

This field is for validation purposes and should be left unchanged.

By signing up, I agree to receive emails from Now Toronto and to the Privacy Policy and Terms & Conditions.

Recently Posted